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Holiday Safety Campaign Yields Results

Statistics show that drunk driving incidents increase during certain periods of the year. Every year, drunk driving accidents go up during the holiday season from December 26th to the end of the year. The National Highway Traffic Safety Administration is charged with reducing deaths, injuries and losses stemming from motor vehicle accidents of all types, including those involving drunk drivers. In an effort to combat the problem, the NHTSA partners with the Television Bureau of Advertising, the Ad Council and local broadcast television stations around the nation to push the message that drunk driving is a deadly problem. Recent findings suggest that the campaigns have been successful as reducing deaths over the past decade.

From 2004 to 2013, Christmas season fatalities involving alcohol-impaired drivers dropped 40 percent. Alcohol-impaired fatalities during the New Year's holiday season fell 28 percent. While the end of the year remains a more dangerous week than many others, the ad campaign has improved the situation.

The campaign includes a concentrated push the public service messages about buzzed driving prevention. The goal is to raise awareness about the problem at the time when it is most likely to occur. Local stations participate on a voluntary basis. The effort is known as Project Roadblock and demonstrates the power of the media and the people to tackle a problem that has long plagued U.S. roadways.

Drunk driving is a preventable, if pervasive problem. More than 10,000 people die each year in car and truck accidents involving intoxicated drivers. Public service announcements help raise awareness and help people make smarter choices, for themselves and those around them. That is particularly welcome during times when temptation may be at its highest, like the holidays.

Source: TVNewsCheck, "TVB, NHTSA, Ad Council Helping Save Lives," by Mark K. Miller, 17 August 2015 

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